The SoHo line of countertop kitchen appliances is a line of products. The use of minimal design language, modern CMF, and functional details created a line of products targeted at a younger demographic.

Looking at detailed research of the users morning routine provided insights into the features and design of each kitchen appliance. Some users needed a quick solution to get out the door, while others were looking for slower mornings on the weekend with a more hands on approach creating a morning ritual. For either scenario Cuisinart provides the right amount of functionality - nothing more, nothing less.

I provided design work in support with Balance Product Development.

Architecture Exploration